LED Automotive Lights Changing History

LED Automotive Lights Changing History

When we consider how much the automotive industry has evolved over the years, we can see major changes. When LED came into the picture within headlights, carmakers had gone over all the options with what lights they could use with specific models. LEDs have a lot going for them above the halogen and HID lights that are in the industry. But what kind of benefits do we have when we change from the standard bulb to a LED bulb? In this article, we will go over the advantages and the disadvantages of LED lighting. Let’s get started!

LED Uniqueness

If you look at the technical term for the term LED light, it is a light-emitting diode and has two lead semiconductor light sources. The lead electrons can recombine with electron holes releasing its energy in photon energy, but we see it as light. The amount of energy that is needed to light up a LED is far less than some of its headlight counterparts.

When we talk about how the brightness compares to that of standard automotive headlights, we can see that LED’s are brighter than halogen lights. LED lights can also be manipulated to be fitted for all shapes for different headlight designs on automobiles. The LED light doesn’t emit heat when they light up making it ideal for daytime and running lights.

Advantages and Disadvantages

There are more advantages than disadvantages when it comes to LED lighting source for your vehicle. Let’s take a look at the advantages and disadvantages below.

Advantages

  • Controllable: LED’s can be controlled for the amount of light and color it emits.
  • Brightness: Brighter than halogen headlights while being comparable to xenon headlights.
  • Energy Efficient: LED’s can put out 135 lumens per watt that is far more efficient than the alternatives. This can be very effective for Hybrid vehicles.
  • Rugged Light: LED lights are made up of a solid material with no bulb to break.
  • Easily Manufactured: LED’s can be printed onto circuit boards and designed for specific lighting purposes whether interior or exterior lighting.
  • Safe: LED’s contain no mercury, unlike other counterpart lighting.

Disadvantages

  • Expensive: When looking at alternative lighting sources, LED’s initially cost more.
  • Voltage: LED’s have to have the correct voltage to function correctly.

Conclusion

When you look at LED lighting from an automotive perspective, you will quickly be able to see that it would be in your best interest to install this type of lighting into your vehicle. To have a quality LED bulb for automotive uses then look no further than 1157 led bulb. This LED lighting source has revolutionized the automotive world today.

Outdoor lighting

Outdoor lighting

Outdoor deck lighting is now being used in far greater numbers than 10 years ago. Though there are many reasons attributed to this, the most important one was power consumption. Leaving the outdoor lights would be a constant source of higher electricity bills and the lights themselves would need regular replacement due to the fact that they were exposed to the outside elements.

In recent years, advancements have been made in the lighting industry which has immensely improved upon power consumption and durability. Manufacturers have parted ways with the incandescent bulb in favour of Compact Fluorescents lights and plastic housed LED (Light Emitting Diode) lights. Compact Fluorescents uses up to three quarter less power than its incandescent predecessor and LED based lighting goes down to one tenth the power usage.

Power usage apart, due to less heat generation, these modern lights are longer lasting and usually housed in modern materials. These materials have the ability to weather outside environments far better than the lighting of yesteryear, making them ideal for outdoor lighting. A widely sought out variety of lights belongs to the deck areas of the house.

Outdoor deck lighting has evolved into an entire area of design. There are companies that have specialized departments for studying the deck area in both scientific and aesthetic points of view. These specialized personnel are well trained in the art of outdoor lighting. They can source the exact type of lights which will not only serve your aesthetic senses yet be highly functional. These specialists know what to look for in order to highlight the strong architectural points of the area they are lighting up.

Modern control elements such as electronic auto sensing control panels can light up the back yard at pre-selected times or if equipped with daylight sensors, turn on specific circuits when the ambient light drops below certain levels. At the top are computer controlled and activity sensing equipment that will turn on lights when activity is detected. These controls can be pre-programmed for various levels such as party modes or if the requirement is for a private rendezvous.

One of the main reasons, besides security, people use outdoor lighting is to enhance the night time look of their abodes. It is really surprising what a few well-placed lights can do to bring out the beauty of a house. Previously, a single light source or at the most a couple of spot-lights were used to light up deck areas. This served the purpose of providing light but was incredibly garish. Modern lighting now uses less power and lights up the deck area in such a manner that it will look something right out of a professional photo shoot.

Protect Your Home Or Business With Alarm Relay

Protect Your Home Or Business With Alarm Relay

Imagine that you’re at home and you wake up because you hear a noise downstairs. You’re absolutely terrified, and you only have a home phone, which is downstairs, and you can’t get to it to call the police; what do you do in a situation like this? If you have an alarm system, usually it should go off by now, but those without one, would face a very difficult situation if something like this ever happens. It seems unbelievable, but break-ins like these happen all the time, and many are not prepared when it does happen. Even having a cell phone won’t necessarily protect you in this situation.

With an alarm system that is properly being monitored, the police would have been called, prior to you even knowing that someone was walking through your home downstairs. That’s the great part about having an alarm monitoring system, it stands up for you, even when you don’t know there is danger present. If you don’t currently have an alarm monitoring system, but you do have an alarm in your home, it’s time to get it activated. Don’t be the next victim of a criminal out there looking for an easy target to rob.

By having your home or business protected by a company like Alarm Relay, you can be sure that your property is being monitored 24 hours a day, and the police will be alerted in case of any incidents. Alarm systems will alert the monitoring company in case of a fire, break-ins, or other problems that may set off the alarm. If the alarm goes off, it will signal to the monitoring company that something is wrong in the home, and the police can immediately be contacted.

There are different ways that your alarm can be monitored when you choose this company. Even though you can have the alarm system hooked up through a land line, you can also choose additional types of monitoring such as cell phone monitoring and internet monitoring. You can also be alerted by email any time there is incidents, or information that you need to know about, with your alarm system. Every time your doors or windows are opened or closed, this gets recorded onto a log that goes into your alarm history.

If price is something that bothers you about getting an alarm system, there is no worry here, as the price starts at $8.95 per month. Those who have a business will also need alarm monitoring, because criminals don’t just break into homes, they will break into a business that is vulnerable, and they feel they can get good merchandise from. If you don’t already have an alarm monitoring company, choose Alarm Relay today, before it’s too late.

Creative Ways to Engage your Facebook Following

Creative Ways to Engage your Facebook Following

When using Facebook to market your business you are plugging in to an easily accessible, highly visible method that has the ability to reach specific targets (audiences) for your business. Because Facebook connects your business directly to potential and existing customers you can have one-on-one conversations with them, communicate through “open-posts so other viewers can read and directly respond as well as provide the option for customers to check-in when they visit.

This is an excellent advantage for developing a continuing customer data base.

You have options on your business pages to frequently update clients about important product or company information such as new product releases or events like “after-hours” customer appreciation wine and cheese gatherings or community events you’d like to see them attend, etc. This is an ideal way to approach your new customers or remind “regulars” of the invitations you sent to them regarding your event. Small businesses have an advantage as this marketing method is an intimate connection with your customers that really works well. Larger businesses have adapted this method by advertising their involvements with community hospital events like Christmas tree lighting ceremonies, government building dedications, job fairs, charitable organizing events like donations for the homeless or food pantries, etc. Your customers enjoy an in-person interaction with you as the representative of your company, because they interact with you on Facebook they have a special connection. Often larger companies will have an information booth at an event and you can invite your Facebook followers to visit your booth for a special gift or coupon.

Your Facebook business pages provide analytics that give you a “deeper understanding” of how your customers are responding to your changing marketing strategies. Something you might want to change is your Facebook business address or your web address. You can maintain contact with your Facebook following while you are transferring to a more recognizable company name in your address so customers will find you more easily. Be sure to change your business Facebook address on your business cards and all marketing print and video materials.

Using photos and/or videos on your internet business marketing pages draws a great deal of interest to the content of your site. Give your Facebook visitors new interesting content often so they feel they need to check back often and to give them confidence that they are getting to know your company better.

Everyone enjoys being asked their opinion, a great opportunity to gather input data on your customers is to set up questionnaires, product reviews and other interactive scenarios to involve your readers and potential customers on your business Facebook pages. This will give you opportunities to respond directly to feedback personally. Another simple way to manage feedback is to set up idea segments so reviewers can click “like” to quickly note their approval of a product point or improvements.

Facebook provides many marketing tools like “Page Insights”, “Ad creating tools”, “Interest Targeting” and “Look Alike Audiences” – which connects you to Facebook members who have affiliated themselves with business interests similar to your business. If after exploring of all of these advantages, your business is still struggling with certain marketing issues, do not give up hope. There are excellent internet marketing firms like Orange Soda to help you maximize and optimize your business’ social media following.

What Infographics Will Do For Your Business

What Infographics Will Do For Your Business

Are you ready to take your business to the next level of marketing? Gone are the days of boring text and PPC ads that don’t really provide a lot of information to the customers. If you want to engage your customers in discuss, you likely hear about video marketing and other unique methods. Getting the customers interested and talking about your product is essential to effective marketing. One of the best investments you will make is in Domo’s infographics.

Infographics are unique in their own way. They provide a visual representation of a lot of data or content to the customers. This makes them stand out, and gives a clear image to the customer. They are easy to share on social media accounts and via email. Infographics were often used in books, but companies soon found that there is a huge advantage to transferring them to the Internet where they are used on blogs and for other marketing purposes. With a simple click, a person will be able to share the infographic with others, boosting the visibility of the infographic, and increasing brand awareness.

What makes the infographic stand out is it’s unique ability to attract customers. You are able to take some of the key elements of your marketing, and combine it with imagery that the customers understand and appreciate. Piecing these elements together allows for a final product to stand out to the customers that they are able to enjoy and appreciate. You can visually stimulate your customers with the imagery through the use of colors, icons, arrows, and other things. It makes it much easier to present the customers with a lot of information at one time. Plus, it allows you to target a new audience of customers.

People that have never seen or heard of your business before will suddenly be exposed to it. They can find the information presented to them unique and informative, prompting them to visit your website for more information. It gives your company a new audience to target, and allows you to promote your unique brand.

If you design the infographic properly, you will be able to establish your authority in a niche market. This is an essential aspect of marketing, and really boosting the visibility of your business. When people find your materials, they will start to give your company a name in the industry and will assign a certain level of respect to your brand.

Working with the right company to help you create unique and engaging infographics is important as there is a large amount on the Internet. If you don’t create yours properly, and you fail to market it in the right way, your amazing marketing piece can get lost with all the others online.

The 10 Essential Qualities of a Successful Internet Marketer

The 10 Essential Qualities of a Successful Internet Marketer

1) A successful Internet Marketer knows exactly his goals and is focused on attaining them:

Hence, by having clearly defined his objectives, a succesfull Internet Marketer is armed and ready to attain them. This way, he will not get distracted and give in all those hyped salesletters promising a get rich quick scam. It is a known fact that :”If you don’t know where you are going, you will end-up somewhere else!”

Action: Take a moment NOW to honestly question yourself if your goals are crystal clear and attainable.

2) A successful Internet Marketer is committed to his success:

Yes! People who made it big in their business (whether on or offline) were ready to put in the effort needed. If you believe that you will become a millionaire by putting in an hour a day, you will just keep buying those ” get rich fast gimmicks” and will waste your money.

Action: Ask yourself if you are committed to your online success and if you are willing to do the necessary sacrifices it will need in the beginning.

3) A successful Internet Marketer believes in his success:

The reality is actually way more powerful than this: “For a successful Internet Marketer, failiure is not an option!”
Does this mean that everything runs smoothly and perfectly the first time around for those successful persons? Not at all! Most (if not all) Internet Millionaires encountered multiple set-backs. Their strength comes from the fact that they took these set-backs merely as challenges and got more motivated from them. If you experience doubts at time while pursuing your Web career, allow yourself to be inspired by Thomas Edison who made over a thousand attempts in designing the light bulb. When asked if he ever got discouraged by all those repeated failiures, he simply answered, smiling: ” I did not fail, I just discovered a thousand ways that did not work!” Now, that’s a winning attitude.

It all comes back to having the proper mind set.

Action: Honestly evaluate if you truly believe in yourself and your success. Are you putting-up excuses? Do you often catch yourself downtalking about your own goals?

4) A successful Internet Marketer honestly cares about his customers:

This one may come as a shocker. It is true though that successful marketers are in business because they care about making a difference and helping their customers.A person may make a good sum of money while selling a low quality service or product once. On the long run though, the customers can see through this person’s facade and recurring income is not going to be at the “rendez-vous”.

Action: Examine your profond motives in wanting to do Internet Marketing. Are you just “trying” this to get out of a job you do not like? Is helping other people through the products and services you are providing a genuine goal for you?

5) A successful Internet Marketer is persistent:

It is pure utopia to think that everything will run smoothly and perfectly the first time around. Successfull people are persistent people. Success does not come from never falling, it comes from falling and getting back-up successfully. Furthermore, great achievers have the ability to change failiures into learning and creating opportunities. Most great inventions are the results of a need that created a frustration and then triggerred a solution.

Action: Consider how you react when faced with a negative result. Do you crumble down? Do you react vividly saying: “This time, it’s personal!”
I like the image of Sylvester Stallone in the movie Rocky 1 during his fight with Apollo Creed. The more punches he got, the faster he got back up. Ask yourself if challenges are putting you down or, on the opposite, motivating you beyond your wildest dreams.

6) A successful Internet Marketer is a good listener:

Upon creating a strong marketing plan, a successful marketer will consider the needs of his potential customers. He will not assume what their needs are, he will ask the right questions and sincerely listen. A common mistake that new marketers do is provide customers what they think the market needs. One can greatly “bum” in a business in providing a product/service that nobody really wants.

Action: Do an objective research on what your target market wants. Are you on the right track or do you need to change your perspective?

7) A successful Internet Marketer is hard working and efficient:

I am sorry to be the one bringing you the bad news but building a highly successful businness that pays well requires hard work, at least in the beginning. The good news is that if you possess the first six qualities of a successful Internet Marketer, creating your empire will actually be a fun journey! Most very successful Internet Millionaires keep working although they do not need to just because they enjoy doing so. I know I will…

Action: Ask yourself if you are committed in providing the necessary effort to create a very successful business. Do you tend to procrastinate and are an artist at creating excuses for not getting the job done? If you honestly feel you sometimes lack the strength to finish what you start, do not despair, there is help.

8) A succesfull Internet Marketer is accountable for his results:

As much as Internet Millionaires are responsible for their great success, as much they take blame and then action for their failiures. When something goes wrong, they do not blame other people or circumstances for the results. Right away, they sit back, analyse and learn from the situation and change whatever needs to be correted.

Action: Honestly analyse how you react when faced with a non-optimal result. Do you blame others? Are you 100% accountable for the results you bring in? If not, how can you manage your business so that your success are the direct results of your actions?

9) A successful Internet Marketer constantly renews his business:
Let’s face it what was hot yesterday will be common today and outdated tomorrow. A successful Internet Marketer keeps up to date on the current trends and adapts to the ever changing needs of its clients.

Action: Do you know what your market needs and wants? Ask yourself if you are offering a product that is still popular and in demand TODAY?

10) A successful Internet Marketer knows how to leverage the strength of other successful Internet Marketers:

One cannot do everything alone. Most, if not all, successful Internet Marketers have learned to use the power of joining their force with others. Furthermore, a successful Internet Marketer doesn’t try to re-invent the wheel. While creating a successful Internet empire, the busy marketer leverages and uses what others have already created to make work easier and more proficient. A successful Internet Marketer knows and uses the power of joint venturing with other great internet marketers.

Action: Are you slaving alone at your computer trying to figure out the system? What can you do to successfully leverage what other people have created while doing business on the Web?

 

How to Commit Social Media Suicide – Social Media Mugging and Linking Up!

How to Commit Social Media Suicide – Social Media Mugging and Linking Up!

Internet marketing and social media have become inextricably linked, you cannot engage in one without engaging in the other, if you hope to achieve optimum results. Yet, in the zeal to chase the buck, by way of relationship building platforms like Twitter and Facebook, to name only two, many have corrupted the process and actually invite failure in doing so…the Internet marketing version of social media suicide.

I heard an interesting phrase the other day while doing research for a new venture and it’s been with me ever since. The term? “Social Media Mugging!” I don’t remember where I heard it, probably should have written it down. The funny thing about it is I get so much of this stuff in the course of any one day, who would have known that such an apparently mundane phrase would stick and grow into, and take on a life all its own in the course of just a few days. The phrase brings up some interesting images, doesn’t it? The most interesting thing about it is that it is right on the money in a large number of instances and for a surprising number of different social media platforms. Sadly, in an attempt to convert friends, followers, connections, and the like into dollars, many relationship building applications and platforms have been overrun by a phenomenon called “Social Media Mugging,” something I also refer to as “linking up,” particularly as it relates to Twitter. In the last 24 hours, I have even envisioned producing, directing, and starring in a YouTube video complete with mask, toy gun, and a gruff voice threatening people to “Click my link…or else!”

A bit much? Perhaps, but just barely!

It is interesting how the landscapes of the various social media platforms have been reshaped, even corrupted in the view of many, in an attempt to convert followers to dollars. In fact, with the emergence of the various marketing groups on Facebook, it seems all but overrun by marketers, of late. The Facebook I joined, the one I connected with my high school friends on, has all but disappeared and many of my high school friends along with it. The height of irony? I was just contracted by a client to do a study on the feasibility of converting friends to clients for local business on Facebook. I have my own ideas about the outcome but the study intrigues me because it is symptomatic of the pathology now affecting much of social media…greed.

Greed and the 1980s Revisited

Greed! The word harkens back to the 1980s and Michael Douglas and Charlie Sheen in the move Wall Street. Michael Douglas, to a board of directors and stockholders, claiming for one and all that “Greed is good! Greed is right!” Perhaps in a sense greed is good, but as the movie clearly illustrates, it is also corrupting, and ultimately counterproductive, even downright bad. Yet greed drives much of business and its corrupting influence is manifest throughout social media and what is now referred to as social media marketing.

Almost an oxymoron, isn’t it? Social Media Marketing!

To resist the hall monitor urge in all of us, I have tried to look at this from both sides of the equation. You remember the hall monitors from middle school, junior high school for those of you old enough to remember junior high schools, and high schools? The “I’m gonna report you” type of so-and-so everyone hated. You know what I mean, the hall monitor as the classic example of “power corrupts, and absolute power corrupts absolutely?” We’ve all witnessed a bit of the syndrome here and there on the various relationship building sites like TwitterFacebook, and some of the others. The typical response is to first verbally and publicly reprimand, a figurative b#t*hslap of sorts of you will, then they unfollow, and finally they block you, just so you know they disapprove in the most strenuous way possible your sinful ways. It is more of the social media version of “I’m gonna tell” combined with a temper tantrum because you haven’t conformed to their way of thinking, their idealized vision of a social media utopia in which everyone freely associates and no one seeks any sort of gain other than the fellowship of mankind, or womankind.

Social Media Nirvana, in other words!

Fortunately, there are a variety of different expressions for relationship building sites, all mixed into one big ball, like a microcosm of the world we live in; and yes, complete with hall monitor types, greed, self-serving and selfless behavior, and much, much more. The fact is, social media is about as close to “all things to all people” as anything can get. The nice part about it? As FacebookTwitterMySpacefriendfeed or any of the rest change, evolve, are overrun by marketers or simply take a new shape, filling a new niche in the vast and ever changing world of social media, other platforms evolve and fill the void. Ironically, we speak of Twitter or Facebook as if they represent social media in total, when in fact they are only a part, albeit a large part, of a very diverse whole that includes video, social bookmarking, podcasts, applications for the applications, and a variety of other expressions and platforms.

Twave and Bing!

With the emergence of Google’s new Wave and Microsoft’s Bing, who is to say where this will all end, clearly this is just beginning, particularly in light of the suggested Twave, a Twitter + Wave synthesis. Ultimately, social media is as much about business as it is about being social. Right or wrong, that is the reality, a reality here to stay. That being the case, the fact remains “linking up” and “Social Media Mugging” are counterproductive, they do not work! I would suggest that as an income producing strategy, social media is not all many envisioned it to be, it does not convert well, at least initially. Social media is about building a brand, relationships, connections, friends, followers, all the label we use to define the exchange of thoughts, ideas, and information between participants and not about conversions.

Social Media Mugging!

What do I mean? OK, real quick! Let’s say you follow someone on Twitter or they follow you, happens all the time, right? How many times before someone even says hello are they throwing a link in your face:
“Hi! How are you? Wanna buy something?”

Or worse yet? You follow someone and they do not follow you back, which is their right, but they still cannot resist the opportunity to throw a link your way!
“Hi! How are you? No, I won’t follow you back but want to buy something?”
Now that is colossal nerve! You are not good enough for me to bother following you back but I’m gonna give you a shot anyway!

“Wanna buy something?”
Amazingly nervy, isn’t it? Yet it happens every day, all day. Those people go to the bottom of the heap…forever!

Linking up?
You know the type, don’t you? Ever post, every tweet (still can’t believe I use that term!) is:
“Wanna buy something?”

This individual never engages in a conversation, never makes a connection of any sort, just:
“Look what I have to offer!”
Or
“Look what I did!”
Or
“Look what I posted!”
And the culmination:
“Wanna buy something?”

The “I”s have it! It is all about “I” and not about “we!” The ultimate result? Social media suicide….Cuz it ain’t social media!

Social media marketing is in fact an oxymoron, the two do not fit. Social does not match up with marketing, the latter changes the dynamic of the former entirely. In a one to one relationship with the other, they are separate and distinct, one altering the other beyond recognition. Social media marketing is what the old-timers, like yours truly, used to call image building and now is referred to as branding or building your brand. If you attempt to “link up” too soon or too often, before an actual relationship, friendship, connection or following is built up, you will be unfollowed, blocked, or worse yet dismissed as irrelevant. In an environment where authority and relevance are considered to be of crucial importance, to be tagged as irrelevant and/or simply dismissed as such is a fate far worse than death; and, it is in fact social media marketing death and that equals failure in Internet marketing.

So, if you wish to commit social media suicide, the fastest way is through “Social Media Mugging” or “linking up” before connecting with, building upon, sharing ideas, thoughts, information…before becoming friends. On a positive note, we have all been guilty of a certain amount of “linking up” from time to time and our true followers, friends, connections, and the like seem to tolerate it and even do a bit of it themselves, all but the hall monitors, that is. It is in balance that all things are possible and it is through a balanced approach to this very new relationship building tool, in concert with other methods of marketing, that we can achieve success in online business in concert with one of its most powerful tools, social media.

The Internet Marketing Quest Revealed and The Ultimate Internet Image are the culmination of a year long “second doctorate,” an immersion into the world of Internet marketing, in all its aspects. After more than 30 years of entrepreneurship, Internet marketing has presented an interesting puzzle, and social media and social media marketing within it. The result of the past year is an understanding, based on literally thousands of hours studying, testing, and reading everything I could get my hands on. I have volumes of data and almost 100 different programs that I have personally researched and studied in order to get a firmer handle on this line of endeavor.

 

Internet Marketing Strategy

Internet Marketing Strategy

Bayshore is the Internet Marketing solution, providing a complete Internet marketing strategy, promotion of a nationwide advertising. We can help you create a website, get the results or upgrade your existing site’s functionality. Bayshore Solutions can help you effectively combine network marketing, promotional and advertising strategies, customer conversion visitors web design.

Internet marketing is the same as traditional marketing, others are not. Here are seven things you need to know your online marketing is successful. When you write Xu copy, you should take the time to understand what works and what does not. There are two mistakes almost every amateur search engine copywriting.

Successful non-profit organizations use the Internet to market charitable program.

To help companies improve their digital marketing results, I also had in-depth, widely praised and won the AOP Award for best practice, publisher e-consultancy Guide.

Internet marketing is very challenging, and there will be, you need an expert search engine marketing services to beat your competition in the traffic wars. Please consider our search engine optimization company with the help of your project. Free quote service search engine optimization, web design, pay per click advertising, search engine optimization and PPC series, search engine optimization training courses and online brand network analysis.

Internet marketing is still essential to any business’s overall marketing strategy. Mentioned before with all the benefits of internet marketing, people still buy magazines, billboards went out to check to see their mail, watch TV, and shopping. No matter how fast-paced and wide internet of communication, people go out together, talking about going to the gym. Thus, while Internet marketing is absolutely valid and important, demising certain value of the cost of traditional marketing any business, many potential customers. Another thing, when we say that internet marketing, it is not only figures we choose to click on ads. The list also includes security, advertising, advertising social networks, groups, discussion boards and many others. Accordingly, the online marketing activities can effect the number of people exposed. However, one disadvantage is that people started to become one of the, and would even read the advertising information advertising or know (even people in the security list), and delete without opening them. When someone on the Internet, they would like to read / write e-mail, chat with friends, read and post / reply comments, play fun games. As a internet marketing goal is to build a top priority for Internet users. Also, try and spam and unsolicited e-mail and advertising, more and more people away from Internet advertising in general, unless they are some specific content. A variety of Internet marketing strategy is free and paid online marketing can make more money. 12-month Internet Millionaire Review – Russell Brunson is a 12-month millionaire fraud?. As the market one of the most controversial books, and now the Internet millionaire’s 12 months still constitute a major buzz everywhere. A great professional internet marketing make money online. Internet marketing can be a lucrative industry, if some big Internet-related skills and knowledge development to do so successfully. Must also identify and develop the necessary strategies to make money online. Pay per click advertising, online advertising and link exchange programs, is marketing, can be used to make the Internet industry to make money online there are some important programs.

Internet marketing are not the result of a well-defined, integrated internet strategy; rather, they are a response to competitors activities or customers demand. Through the site has existed for more than a year, marketing staff and senior management will naturally question its effectiveness. This is usually the point in a coherent Internet marketing strategy needs to become apparent. As a result, starting in the sum of electronic marketing strategy, is when a company’s existing website, which is to review the existing site and its purpose is to improve the effectiveness of the future. There is no evidence that the development and implementation of a strategy to be significantly different approach to electronic marketing. Strategic planning for enterprise development or strategic marketing to comply with the established framework should still be. The framework provides a logical order to follow up to ensure that the strategic focus of all development activities included. It can be said, however, with the e-market strategy for a highly sensitive process of rapid response mode, the events in the market need. Soviet-style five-year planning application does not seem to fit, the best approach is a new process of electronic marketing strategy is a continuous improvement. Check fee (2002) pointed out that e-commerce or e-marketing strategy process models tend to agree with the following features:

There are many ways to market your product using a large number of online with Google AdWords or Yahoo’s Overture advertising network, eBay, members network, cost per click marketing. In addition, there are many second tier cost of sales and earnings per share network. You need to have a good network marketing strategy, using the Internet to provide online marketing tool. With Internet marketing company, will help you to get your website in search engine advertising and optimization services provided by many of the results, but eventually you need to determine what kind of network marketing will give you the best of a product line. It used to be you bought CPM (cost per thousand) in large-scale campaign Web site and hope that the good performance of these ads and get traffic to your website. Now, there are many choices, there is usually a for each event better than the other run. It appears that the use of network marketing the best way to get return on investment cost per click online marketing tool, the strategic point. Google AdWords and Yahoos Overture CPC programs have dominated the world of network marketing in the past two years, they only get bigger and stronger. Network marketing companies have sprung up to help beginners learn how to use AdWords and Overture to the best of their ability to rope. If you want to build a brand, then the cost per click will not be online marketing solutions. Instead of the online brand, you will go to a CPM campaign, is a straight line costs. The targeted ads, and now there’s online advertising spending is due to leave the television and radio have been gradually transferred to the Internet. Why do you want, if you are advertising with the radio or TV, you can actually track the individual results of the work online. We believe that many ad networks and affiliate program will gradually fade out in the next several years, while Google and Yahoo Zhudao even with their own, targeted search results and more per click advertising network. Internet changes quickly, any company want to optimize their online marketing presence needs to adapt and adjust to the latest technology.

Network marketing is the three capacities: transport infrastructure, marketing, application development, marketing methods and permissions. Practical ability of the network in sports marketing when three similar shift manual gearbox, driving a car, both in mechanics.

Internet marketing is the same where you live, because it is a global market.

They do not have banner ads, because they are cheaper than print. In Facebook, because their children that they should be. If you start what you want for your site’s business focus and you concentrate all energy on helping to improve the preliminary results of this goal, Name of the Dong Xi you Keyi try, to see if they are how they work. Or you can look at things, said: “I do not see how it can help me achieve my goal. Now, if you ignore something, it is possible that they will actually become extremely important, and you ‘local employees realize that you made a mistake. but only the larger error is ignored, since you are overriding, or try to do everything hafway and accomplish nothing.

Network Marketing is not just large budget or the entire company’s IT department. We have developed in Newfoundland and Labrador website, then who can appear in more effective competitors excluded from the market itself. We can do the same for you, to establish an online presence to support your other. This allows you all the seamless integration of marketing activities, you become a better profit growth in your site shooting. With complete Internet marketing strategy and a strong web site design, your company has the potential to become a global player., Kok River, some in Newfoundland and Labrador, or any other parts of the world community, asking them to do, they can help your web site design, as a money-making machines effective. We believe that your answer in Lorne Park and associated companies will seek to get you.

Internet marketing is clear, the next question is usually, “Yes, but where I start?.” For new and existing customers a direct entry point. In the days passed, and when people want to find a business, they turned to the yellow pages. Today, your customers will find you on the Internet, if you are not there, they will turn to the next thing, they did find: 1,

Network Marketing is your competitor doing? How do your competitors in the domestic major search engine rankings? What kind of traffic from their own site? Use the right tools, this valuable information can be found in your competitors.: What is it your product or service for the customer to resolve or do not provide any good? In what ways you can best illustrate this advantage? Clear and consistent information on the positioning of your products in the market based on a solid understanding is very important to all offline and online marketing efforts.: How much money can you get customers and still make a profit? What is each customer, you get the value of life expectancy? This is the answer you need to determine the effectiveness of any network marketing program running on key issues.

Internet marketing is falling over themselves trying to shift dollars from offline to online marketing. I believe the idea is that network marketing will give them better to reduce the U.S. dollar in a tight economic returns. While it is certainly a solid strategy for mobile Internet, it pays to put it a little thought, the first: Verify your infrastructure. Offline dollars in your move to online, to ensure that you can actually use all of the online customer service. Do you have in place of? You can quickly adjust the landing page and website copy? No sense, if you put in to send visitors to a site, sucking money from online advertising. If you are from offline to online money like two weeks to generate a 5:1 return, reducing the Prozac and think twice to come back. The biggest mistake I see their budget, the company’s transformation, is that they think this is a line ‘run and do’ things. Marketers and their bosses think they can create a landing page or start a PPC campaign, and then forget about it for a month. And this cycle works in print or television, it will not work online. Line is highly, highly repetitive, and requires constant attention. So you save a lot of advertising money into the labor force.

Characteristics of network marketing is definitely a good start in the Internet market, but if you do not know how to drive traffic to your site, these things will be wasted.

Search Engine Optimization Senior Account Manager applicants must have at least the search engine optimization, link building, PPC 3 years of experience, and can hit the ground running. Intelligence and ability to work proactively without supervision is necessary, you should be able to work on project management. You also must be able to communicate with customers the highest level of search engine optimization. Sales useful, but not necessary, because this ability is the main strategy and client management role. We are a small busy Swiss institutions and roll up their sleeves and complete the work is essential. The way we work, we are very flexible, but this is a full-time position at our headquarters in Bristol, England, Bristol in the UK so you must be near or on, such as bathing, Swindon, Chelten Burnham, Gloucester.

Internet online marketing experts found in the blog, webmaster forums and online publications. com, where you can learn about the latest Google updates the new method can make money website. Acetylcholine maravilla is the President and Chief Executive Officer powerhomebiz. One on entrepreneurship, in order to step by step information.

Internet marketing is just too numerous to mention in this article. If you access the Internet value-added services, web savvy, you will see how much of this marketing can increase your business type.

Network marketing is online marketing, network marketing, network marketing. Internet marketing is very important, but the madness of growth with social media, I strongly recommend listening skills is to know how to do twitter, Facebook and YouTube. Many marketing media, relying on the three to take home the bacon only. The building is a long list of network marketing, a necessary component of success. List building simply means that a user list, you can communicate regularly via e-mail. In order to start building a list, you first need to establish what is called a capture page. Pages, your visitors will be asked to provide some free gifts, to share their names and e-mail. It can be a free report, e-books, video or presentation software. Many merchants also offer free electronic can receive daily early bird tips and notifications.

In today’s competitive (and noise) market, we must combine all the right online marketing tools, to create a truly effective and comprehensive marketing program. All, of course, is up and around the central site, but to create opportunities, improve customer response, increased brand awareness, the site of the network through a comprehensive marketing strategy, including search engine optimization, PPC, social media tools to support marketing, and so on.

Linked network marketing ideas and technology and business strategy design, development, Internet advertising and marketing. Search engine marketing, email marketing, display advertising, affiliate marketing, display advertising, blog marketing, display advertising, viral marketing. Internet marketing is the media running along the different stages of customer engagement cycle through search engine marketing, search engine optimization in a specific site, e-mail marketing and Web 2, banner ads. Network marketing has become more and more organizations use to promote the network media key and very effective. ‘The establishment of a website’ or ‘promotion site’ is the foundation, but not the basis of network marketing.

Somewhere behind that website is a real goal, the real organization. Internet marketing strategy includes all of the online advertising products and services, including market research, email marketing, websites, and direct sales.

 

PR Agencies and Social Media: 4 Tips to Power Social Brand Building

PR Agencies and Social Media: 4 Tips to Power Social Brand Building

The Importance of Social Media for Public Relations

PR professionals today are using social media to either supplement or add to their existing strategies, signaling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making them leaders in the social space. Along with handling website content, more and more PR pros are responsible for their company’s and clients’ social media presence. The gradual shift towards, what industry experts call ‘the social media release’, indicates how the traditional long form press release is changing. According to David McCulloch, director of public relations at Cisco Systems, “The press release of the future will deliver its content in text, video, SMS, microblog and podcast form, to any choice of device, whenever the reader decides, and preferably it will be pre-corroborated and openly rated by multiple trusted sources.”

eMarketer expects PR as well as ad agencies to witness an increase in their social media revenue in 2011. Findings from a joint study by the Transworld Advertising Agency Network and Worldcom Public Relations Group show:

• In 2010, 28% PR firms said that between 15-33% of their revenue came from social media.
• This number has grown by 44% in 2011.
• The study indicates that, when compared to ad agencies, the PR industry is more effective in leveraging social media.

The Road Ahead…
Industry research firm IBIS World has predicted the factors that are likely to fuel the growth of PR firms in the coming years and the expected rate of growth.

• PR firms are expected to grow at an average annualized rate of 5.7% to $12.8 billion from 2010-2015.
• This spurt will be attributed to the increase in demand by companies who want PR firms to handle daily interactions with consumers and the press on their social media sites such as Facebook and Twitter.
• The recent shift from traditional media to more direct media (social media) will result in PR firms specializing in or launching divisions devoted to blogs, social networking sites, mobile media and podcasts.
• Over four-fifths of PR firms are anticipating an increase in digital and social media work in the future.

Whether it is consulting with clients from the agency point of view or working with an in-house team, PR agencies need to be social media ready. Position² lists a few guidelines that will help your agency survive and stand out in the digital space:

1. Making a Pitch
Social media has given a whole new meaning to the concept of ‘pitching’. While the idea of e-mailing a press release to journalists, editors and bloggers is not completely obsolete, it is easy for the readers to hit the delete button and forget about it. Incorporating social media in your PR strategy will ensure your pitch is heard above the din. In order to effectively use social media in your PR pitch plan, we recommend a few points that can be added to your ‘to do’ list:
o Avoid the Fancy Stuff:

Too much information laced with fancy catch phrases like ‘cutting-edge, mission-critical applications to improve business process, etc’ can put off readers. Keep in simple.

o Getting your Tweets Right:

If you are planning on using Twitter to make a pitch, keep in mind, you have 140 characters to get it right. According to Nicole VanScoten, a public relations specialist at Pyxl, getting your tweets right leads to high response rates than e-mail.

o Don’t Spam them:

Whether its journalists or bloggers, no one likes to receive random tweets or Facebook messages. It would be a good idea to learn about the journalist or blogger before reaching out to them. Read their Twitter profile or personal blog to find out if these are the contacts that need to be targeted and then make your pitch.

o Build a Relationship:

Once you have figured out your contacts list, the next step is easy. Building a relationship with a journalist or editor involves getting on their radar. What you can do is a) check out their Facebook page and comment on the posts you like b) retweet their messages and c) comment on a blog post. This will ensure your presence on their radar, even before you decide to make a pitch.

Here’s an example of a good pitch made by a PR professional to a marketing blogger:

For PR pros, using social media to make a pitch saves time as well as money, besides yielding much higher response rates.

2. Delivering Value to Clients
The last 2-3 years have seen PR agencies don an entirely new role in organizations. A large part of a PR specialist’s job involves educating clients on the benefits of social media. Handling a company’s or a client’s account these days includes everything from building brand loyalty to promoting and monitoring content on various social media platforms (Twitter, Facebook, LinkedIn). In order to be a successful, we believe a PR firm should deliver value to its clients. Here are a few simple suggestions:

o Creating Content:

PR companies are expected to be experts when it comes to writing. Therefore clients expect your agency to figure out how to turn a boring announcement into interesting content. This could either be a campaign or a company blog. Churning out good content will not only get the required media coverage, but will also help generate leads.

o Identifying the Influencers:

Identifying and developing relationships with the ‘influencers’ in the PR domain is an added advantage. Instead of simply looking for bloggers and journalists who are magically expected to create buzz and drive sales, it will be wiser to:

o Determine who the real influencers in a noisy market place are. This can be done by connecting with reporters, bloggers and journalists who cover the topics that are closer to the market your client is interested in.

o Keep in mind, the size of one’s audience does not always translate into influencer popularity.
o Engaging and Monitoring Conversations:

Social media monitoring and engagement is vital for any PR agency that wants to deliver value to its clients. Brands understand that they not only need a social presence, but are also keen to work with PR agencies to know what is being said about them in the market. By using social media monitoring tools such as Brand Monitor, you can:

o Measure your influencer scores: Social media monitoring tools make it easy to identify journalists and bloggers with high influencer scores.

o Handle Crisis Situations: By keeping a watch on blog conversations, twitter messages and Facebook posts, your agency can help identify signs of trouble. Following this, you could either diffuse the situation yourself, or alert your client asking them to respond as necessary.

o Measure the consumer sentiment for clients’ brand (s) and products (s) and quantify impact.

o Measure the connection between press releases and news coverage with social media activity.

o Assess the effectiveness of your communication strategies.

o Provide you clients with domain expertise based on the data obtained.

o Measure detailed metrics such as popularity, share-of-voice etc.

When videos of rats running around at a Taco Bell outlet in NYC were posted on YouTube, owner Yum Brands saw its stock sink to an all time low, with customers doubting Taco Bell’s hygiene standards. Within hours, duplicates and versions started multiplying. Customers looking for reassuring information from the brand had a hard time finding it. Although Yum Brands’ PR team was not entirely ignorant (the CEO posted an apology on YouTube), monitoring the situation better and engaging with customers in real-time could have averted the PR crisis.

With the public relations industry evolving rapidly, the need to monitor social media channels has never been more important. According to Daryl Willcox, founder of PR industry information firm Daryl Willcox Publishing, listening is a critical part of social media strategy – a proactive process as much as a reactive one. A survey by his company indicates that almost 60% of PR agencies and departments that monitor social media channels spend less than two hours a week doing so. These statistics indicate the growing need for PR companies to monitor social media.

3. Sorting Out your Social Media Toolkit

With so many social media platforms to choose from, how would you know what’s best for you? As professionals in PR domain, it’s not always about putting a PR pitch on Twitter or Facebook; the social media platforms with the most value must be used to connect with a client’s target audience and should function as a meaningful place for brands to connect with journalists, bloggers and consumers. We believe that each social media tool has its own benefits, depending on what your agency wishes to achieve.

o Facebook & LinkedIn:

While Facebook and LinkedIn are almost perfect for establishing and maintaining relationships with media, these tools are slightly more personal than Twitter. It would be wise not to start sending friend requests to every reporter possible. After using Twitter to initiate a friendship with a journalist or a reporter, you can then follow this up by connecting with them on Facebook or LinkedIn.
If you are looking to increase engagement or reinforce your brand’s reputation for value, then Facebook is the place to be. For instance, when the Healthy Choice brand aimed to grow its fan base and increase engagement, the company decided to target its huge Facebook fan base and launched a progressive coupon on the Healthy Choice Facebook Page. This was supported through a variety of PR tactics. Efforts by the brand’s PR team resulted in the Healthy Choice’s Facebook page growing from 6,800 to nearly 60,000 fans. The PR team also distributed over 50,000 buy-one-get-one-free coupons.

o Twitter:

Twitter is a great tool:

o If finding influencers in on your agenda: What you can do is look for influential blogs in your industry, subscribe to them and start following the authors on Twitter.

o For connecting with other independent PR professionals: This will help establish valuable relationships with other PR agencies and professionals. By using Twitter, you can connect with the rapidly growing independent PR community to exchange advice, references, and suggestions in general.

o For Increasing Tweetability: Writing a headline with ‘tweetability’ in mind can influence the number of tweets or retweets your press release registers. This will help get your agencies or client’s name noticed in the social web. While writing a tweetable press headline you must: a) keep it short enough to include a Twitter handle and link b) ensure that the company or product name is in the beginning so that it does not get cut off c) add relevant keywords to make it searchable d) and keep it attention-grabbing enough to generate retweets.
o Blogs:

Blogs can be useful for sharing multimedia content and news that does not always require a press release, but is important enough to pique the interest of the media. Blogs are beneficial:

o If you have a small budget, but want to influence your customers and increase readership.

o For creating a sense of community with your present and future potential clients and customers.

o For providing valuable content to your clients or their customers instead of simply advertising to them.

o For publishing successful case studies; this will also help build your brand.

o For designing campaigns for your clients.
When the BALSAMS Grand Resort Hotel in New Hampshire decided to use social media to stand out in the digital space, the hotel partnered with agency bobdonpaul. The agency’s PR strategy involved selecting one ‘resorter’ from several entries and allowing him to blog and post videos (in addition to other social media activities) about his experiences. The campaign was a success and saw 20% increase in hotel bookings in a month.

4. Measuring ROI
How can you tell if your public relations efforts in social media are working? To determine the success of your PR strategy or programs, we suggest measuring the return on investment (more appropriate in case of PR- return on efforts). The benefits of measuring ROI include:

o Knowing if your efforts are generating the desired results.
o Helping you decide if your current strategy needs to be reworked.
o Bringing about positive changes in popularity and online traffic.
o Helping your client make informed buying decisions.

How to calculate your social media ROI?

o Assess you reach: Evaluating how many Facebook fans or Twitter followers you have. How many ‘likes’ has your Facebook page registered.

o Tracking how many ‘likes’ on your clients’ Facebook page are actually converted to sales.

o Comparing Results Before and After Launching Social media initiatives: Has your newly launched Facebook page or your new twitter account make any difference to your brand’s reputation online?

o Listen, Measure and Engage: Social media monitoring tools like Brand Monitor offer you a platform to listen, measure and engage with customers across the social web.

Conclusion

What gives the modern PR firm the edge over its yesterday’s counterparts is the fact that today’s public relations professionals are more open to syncing social media with their existing strategies. Whether it’s in-house assignments or working for external clients, PR agencies understand that surviving in the digital space is centered on getting their social media strategy right. While mass social media platforms such as Facebook, Twitter and LinkedIn will continue to be important to a certain extent, niche, industry-specific networks are expected to be of greater value in the future.

In the next five years, the most important tools in PR will be monitoring and measurement tools. PR specialists, as well as their clients, will be more concerned with what happens after a message is out there. We expect PR companies to not only dedicate a budget for their social media efforts in the future, but also hire social media specialists to handle their client’s social media activities. The social media world is dynamic; however, the job of the PR person remains the same: generate positive coverage across media to help build brands. It will be interesting to see how PR pros in the years ahead will leverage the power of social media to do what they always have been doing; communicating and connecting.

Position2 is a Search and Social Media Marketing firm that delivers continuous growth for our clients using our proprietary “Surround and Intent” Marketing Methodology, delivered by our products. Our proprietary methodology is a result of years of experience in working with diverse clients to deliver customer acquisition goals through search engine optimization (SEO), social media marketing (SMM), and Pay Per Click (PPC) and online media advertising.

Rules Of Social Media Optimization

Rules Of Social Media Optimization

Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.

Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5

1. Increase your linkability

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy

The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button make sure that there is a suggestion box to help your visitor list a relevant tag and notes.

3. Reward inbound links

As I mentioned before one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.

4. Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.

5. Encourage the mashup

To mash up is to use two websites content and mash them together. For example, YouTube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy you have added a video to your site that has a YouTube logo on the video as well as a link back to you tube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.

Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7

6. Be a User Resource, even if it doesn’t help you.

One thing all visitors appreciate is honesty. With social media optimization you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic on one location.

7. Reward helpful and valuable users

Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what their doing, if it benefits you, your site, or your service you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create reward systems, advertise for them or promote their efforts on your homepage.

Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11

8. Participate

With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.

9. Know how to target your audience

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

10. Create content

Content is considered to be any form on information that benefits a visitor. Content can be a white paper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter there is always a form of content that they will share with others. Find out what it is and give it to them. This will in turn have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

11. Be real

Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched depending on the type of content you provided).

Loren Baker developed Social Media Optimization Rules 12 and 13

12. Don’t forget your roots, be humble

It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack. (this ties into #7 a little)

13. Don’t be afraid to try new things, stay fresh.

Any one on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

Lee Odden developed Social Media Optimization Rules 14, 15 and 16

14. Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

15. Choose your SMO tactics wisely.

Of all the content available on the web only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose (which could be any of the following: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc).

16. Make Social Media Optimization – SMO part of your process and best practices.

We all know that there are specific Search engine optimization tactics that every website should include. Just as you include keywords in your title tags and keywords in your H1 tag, you should find ways to include social media optimization aspects into the building of your website. This can be small details like including social bookmark tags on your site or encouraging incoming links with the “recently Linked” list I covered in #3.

17. Don’t be afraid to let go of a message or idea and let others own it.

Finally, when you create a movement, spark and idea, or develop a new topic don’t be afraid to let others run with it. Collaboration is key. Others can improve upon your original idea and give you credit for the start. Be sure to give credit where it’s due.